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' Drawing pride and satisfaction from craftsmanship.'
Trend forecaster Lidewij Edelkoort is one of the leading advisers to luxury labels and multinationals. She is someone who foresees trends two or three years in advance, but she also indicates complete generations. We discuss the 4 main trends from her book 'A Labor of Love'.
The common thread in the trends is a return to small-scale production with modern innovations. 'Craftsmanship as an alternative form of pride and satisfaction. The trends in 2021 come at a unique moment. A year in which principles evolve and a more conscious, altruistic approach is needed in the design and production of products. '
Trend 1: High tech cottage core
Think of an ode to locally made products from sustainable raw materials, "says Edelkoort." A hybrid of technique and craft, like a young British designer and entrepreneur who has converted discarded machines from the textile industry and can now weave metal threads with them. With this he makes heavy astronaut suits for NASA. That is the manufacturing industry of the future: analogue and high-tech go together. '
This is also what we do at Mini Beee. Handcrafted furniture combined with high-tech woven fabrics that are colorfast, strong and kids proof.
Trend 2: You have to go green
Lidewij sees companies and consumers making more and more careful and well-considered choices, which can eventually reconnect with nature and lead to a better future.
Recurring themes: responsible manufacturing, circular thinking, ethical practice and organic aesthetics. In practice: clothing made from recycled materials that looks beautiful, for a price that allows the makers to lead a decent life.
At Mini Beee we have taken a close look at designing the furniture as circular as possible. This way we can reuse the wood, recycle the cushions and fabrics without compromising the functionality and beauty of the product.
Trend 3: Silence after Covid-19
Edelkoort thinks that after the crisis caused by Covid-19 there will be no enthusiastic reaction. Rather, she sees reflection and silence, as if only later we realize how enormous the impact has been on our lives. We realize that we cannot or do not want to go back to how it used to be. This means that we look very differently at what we want to teach and give to our children.
Mini Beee therefore wants to create a safe place for children. At home in the garden where they can play and let their imagination run wild. Or to chat and make plans for later, when they grow up.
Trend 4: Forgotten techniques
The last trend we discuss is forgotten textile techniques that are being rediscovered. Think of hemp, nettle, bamboo and other natural materials. As a result of the green-must-do movement, they are colored with vegetable pigments, resulting in muted and soft colors.
At Mini Beee we are constantly looking for new (forgotten) materials. Recycled cotton or throws made of recycled lambswool. We scour town and country to always offer the very best for your child.